Referring to street smarts or an inside joke, If You Know You Know is typically a concise way of deflecting a conversation or keeping someone out of the loop and unaware of the matter at hand, either to their betterment or to their detriment.
If You Know You Know reveals narratives of insider secrets, hardship, failure, and behind the scenes endeavors that would otherwise be invisible to onlookers. By talking about these topics, our audience will have a new perspective on exclusivity, identity, and vulnerability.